| 1 |
| Subject | Total Marks | Theory Marks | Practical Marks | Sequence No |
| GDDM2Y47261-INTRODUCTION TO DIGITAL MARKETING | 100 | 70 | 30 | 1 |
| GDDM2Y47262-INTRODUCTION TO CRM | 100 | 70 | 30 | 2 |
| GDDM2Y47263-AFFILIATE MARKETING | 100 | 70 | 30 | 3 |
| GDDM2Y47264-PAID ADS OPTIMIZATION STRATEGIES | 100 | 70 | 30 | 4 |
| GDDM2Y47265-SOCIAL MEDIA MARKETING | 100 | 70 | 30 | 5 |
| GDDM2Y47266-DIGITAL MARKETING PROJECT MANAGEMENT | 100 | 70 | 30 | 6 |
| 2 |
| Subject | Total Marks | Theory Marks | Practical Marks | Sequence No |
| GDDM2Y47261-INTRODUCTION TO WEB ANALYTICS | 100 | 70 | 30 | 1 |
| GDDM2Y47262-MOBILE MARKETING | 100 | 70 | 30 | 2 |
| GDDM2Y47263-EMAIL MARKETING | 100 | 70 | 30 | 3 |
| GDDM2Y47264-PRODUCT MARKETING ( FACEBOOK, INSTAGRAM, GOOGLE ADS) | 100 | 70 | 30 | 4 |
| GDDM2Y47265-DIGITAL MARKETING BUDGETING, PLANNING & FORECAST | 100 | 70 | 30 | 5 |
| GDDM2Y47266-COMPETITOR AND WEBSITE ANALYSIS | 100 | 70 | 30 | 6 |