| 1 |
| Subject | Total Marks | Theory Marks | Practical Marks | Sequence No |
| GDSM4S48941-PERSONALITY DEVELOPMENT AND COMMUNICATION SKILLS | 100 | 70 | 30 | 1 |
| GDSM4S48942-SERVICES MARKETING AND SALES MANAGEMENT | 100 | 70 | 30 | 2 |
| GDSM4S48943-COMPUTER APPLICATION AND INFORMATION TECHNOLOGY | 100 | 70 | 30 | 3 |
| GDSM4S48944-EVENT MARKETING & ADVERTISING | 100 | 70 | 30 | 4 |
| GDSM4S48945-INTRODUCTION TO INTEGRATED MARKETING COMMUNICATION | 100 | 70 | 30 | 5 |
| GDSM4S48946-DIGITAL MARKETING | 100 | 70 | 30 | 6 |
| 2 |
| Subject | Total Marks | Theory Marks | Practical Marks | Sequence No |
| GDSM4S48941-SOCIAL MEDIA MARKETING | 100 | 70 | 30 | 1 |
| GDSM4S48942-EMAIL MARKETING | 100 | 70 | 30 | 2 |
| GDSM4S48943-AD-SENSE, BLOGGING AND AFFILIATE MARKETING | 100 | 70 | 30 | 3 |
| GDSM4S48944-THE MARKETING ENVIRONMENT | 100 | 70 | 30 | 4 |
| GDSM4S48945-MARKETING MANAGEMENT | 100 | 70 | 30 | 5 |
| GDSM4S48946-MARKET SURVEY & DESIGN A PROJECT REPORT | 100 | 70 | 30 | 6 |
| 3 |
| Subject | Total Marks | Theory Marks | Practical Marks | Sequence No |
| GDSM4S489401-NATURE AND CULTURE OF MARKETS | 100 | 70 | 30 | 1 |
| GDSM4S489402-MARKET SEGMENTATION , TARGETING AND POSITIONING | 100 | 70 | 30 | 2 |
| GDSM4S489403-MARKET RESEARCH AND STUDY OF MARKET POTENTIALS | 100 | 70 | 30 | 3 |
| GDSM4S489404-MONITOR AND CONTROL SCHEMES OF MARKET PLANS | 100 | 70 | 30 | 4 |
| GDSM4S489405-STRATEGIC MARKETING- DEVELOPMENT AND MANAGEMENT | 100 | 70 | 30 | 5 |
| GDSM4S489406-VIVA | 100 | 70 | 30 | 6 |
| 4 |
| Subject | Total Marks | Theory Marks | Practical Marks | Sequence No |
| GDSM4S489411-SEARCH ENGINE MARKETING | 100 | 70 | 30 | 1 |
| GDSM4S489412-MOBILE MARKETING & E-COMMERCE MANAGEMENT | 100 | 70 | 30 | 2 |
| GDSM4S489413-RETAIL MANAGEMENT | 100 | 70 | 30 | 3 |
| GDSM4S489414-MATERIAL MANAGEMENT AND INVENTORY CONTROL | 100 | 70 | 30 | 4 |
| GDSM4S489415-LAB PRACTICE AND INTERNAL ASSESSMENT | 100 | 70 | 30 | 5 |
| GDSM4S489416-BUSINESS: ETHICS, GOVERNANCE & RISK | 100 | 70 | 30 | 6 |