Department of Business Management

Marketing Management: This course focuses on the principles and strategies of marketing. Students learn about market research, consumer behavior, product development, pricing, promotion, and distribution. They develop skills in creating marketing plans and understanding the importance of customer satisfaction and relationship management.

Financial Management: This course covers the principles and practices of financial management in organizations. Students learn about financial analysis, budgeting, capital budgeting, investment decision-making, and financial risk management. They gain knowledge of financial statements, ratio analysis, and financial planning.

Human Resource Management: This course explores the management of human resources within organizations. Students learn about recruitment, selection, training, performance management, compensation, and employee relations. They develop an understanding of workforce planning, organizational behavior, and strategies for fostering a productive work environment.