Department of Sales & Marketing
The Department of Sales & Marketing focuses on providing education and training in the principles and practices of sales and marketing. It offers courses and programs that equip students with the knowledge and skills necessary to excel in the dynamic and competitive field of sales and marketing. The department's curriculum covers various disciplines and topics related to sales strategies, marketing principles, consumer behavior, branding, digital marketing, and market research.
The courses offered by the Department of Sales & Marketing may include:
Sales Management: This course focuses on the principles and strategies of effective sales management. Students learn about sales techniques, customer relationship management, sales forecasting, territory management, and sales team management. They acquire skills in identifying customer needs, negotiating, closing deals, and building long-term customer relationships.
Marketing Management: This course covers the principles and practices of marketing management in organizations. Students learn about market analysis, marketing strategies, product development, pricing strategies, distribution channels, and marketing communications. They gain insights into creating marketing plans, conducting market research, and implementing marketing campaigns.
Consumer Behavior: This course explores the psychological and sociological factors that influence consumer decision-making. Students learn about consumer research methods, market segmentation, understanding consumer needs and motivations, and developing effective marketing strategies based on consumer behavior insights.
Brand Management: This course focuses on the management and development of brands. Students learn about brand positioning, brand identity, brand equity, and brand communication strategies. They acquire skills in creating and managing brand image, brand extensions, and brand loyalty.